Dear Clif Bar

Dear CLIF Bar, this is awesome.

This Running Life

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An Open Letter to Clif Bar

Dear Clif Bar,

Recently I read that you dismissed 5 longtime athlete employees for undertaking risky behavior in their outdoor endeavors. I understand all sides here. I get it. You can’t condone climbers taking deadly risks while they can’t stop being the climbers that made them renown. This is the price of doing business.

I love your products and I dig the spirit behind your company. So I’ve been thinking about how you’ll replace those positions. You no doubt are well on your way to selecting a few more elite and high-profile athletes to fill these open slots. You are searching and asking who will be given the opportunity to hold the Clif bar banner high as they undertake awe-inspiring adventures on mountains and trails? Great question. I’d like to suggest and answer.

Try something a little different. I know you have an ambassador…

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